For over 40 years, Colgate-Palmolive has been committed to delivering
oral health education to children around the world. Today that commitment
continues through Colgate's flagship Bright Smiles, Bright Futures
program, which is a multi-tiered initiative to promote the importance
of oral health through education and prevention.
The primary focus of the program is to reach children in schools
through videos, storybooks, sing-along-songs, computer CD-ROM
and interactive activities - both for educators to use in the
classroom and for parents to use at home. Since 1991, this program
has reached more than 46 million children in 80 countries.
By establishing partnerships between governments, dental professionals,
education professionals, schools and communities, the Bright Smiles,
Bright Futures oral health initiative enables millions of children
each year to enjoy the benefits of vital oral health education
and preventive treatment.
In the U.S. alone, the Bright Smiles, Bright Futures program reaches
millions of underserved children. Mobile dental vans staffed by
volunteer dentists, visit local communities throughout the U.S.
in urban and rural areas. These volunteer dentists conduct free
dental screenings, distribute multicultural educational materials,
and educate children and their families about the importance of
maintaining good oral health. By the year 2010, Colgate is expecting
to reach 100 million children.
Like the global program, the U.S. program has a school component
to promote education among children. There is also an online school
curriculum featuring fun and entertaining activities for children,
parents, and teachers. For more information, visit www.colgatebsbf.com.